Tue 6 Oct 2026 · 11:40 IST · Oct finance week 1 (1–7) · mock for build review
Net CIB MTD₹4.60L
vs pace (₹4.32L)106%
Oct floor / target₹24L / ₹28L
Landing forecast₹26.1L
CRM push · 2mSheets · 11:00Meta · 70mCalls · n/a
Floor, funnel and demand KPIs are now live from the edMission leads API. Anything still grey/"Static" - mainly Money and the per-counsellor finance columns - needs a feed the API doesn't carry yet. The last two tabs are the spec for Gursewak: definitions, fields, sources and what we can and can't get today.
Fresh leads today BelowStatic
34
by 11:40 · benchmark ~40 by 11 AM, 100+ a day
CRM API · lead_created today, deduped by phone
Untouched fresh leads ActStatic
12
no stage change since arrival · oldest 2h 10m
CRM API · stage = Fresh Lead, no later event
Re-inquiries today NormalStatic
9
10–12 normal · 19–20 strong · Samson calls first
CRM API · stage = Re-Inquiry today
Lead → opportunity today BehindStatic
6
target 15–20 a day ≈ 3–4 admissions tomorrow
CRM API · first move into Opportunities today
Follow-ups gone stale ActStatic
46
open leads with no CRM update in 48 h · target 0
Proxy for missed follow-ups · see data map M7
Callbacks overdue WatchStatic
7
in Requested Callback > 4 days
CRM API · stageChangedAt age
Not contacted (MTD) OKStatic
13%
target < 15%, < 10% better
CRM API · leads still Fresh or Not Connected
Negative same day (yesterday) OKStatic
37%
44 of 118 · > 40% = bad lead day
CRM API · Negative within 24 h of arrival
Lead inflow by hour
today vs Sep weekday average
TodaySep average
Open pipeline right now
leads by current stage, this month's cohort
Fresh Lead (untouched)Static
12
Not ConnectedStatic
61
Requested CallbackStatic
24
OpportunitiesStatic
22
PaymentStatic
4
Registered, loan pendingStatic
5
Stage names are exactly what edMission sends in journey.stage. Opportunities splits into Positive Followup · Neutral Intent · Scheduled for VC.
Needs action now
rules that fired · owner · move
Act
Samson: 12 stale leads, 21% not contacted, 4 untouchedRule: stale > 10 or not-contacted > 20% → reshuffle (T09) before 12:00
Samson · Naveen
Act
12 fresh leads untouched, oldest 2h 10mSpeed-to-lead: calling within the hour makes qualification ~7× likelier (HBR 2011)
Pushpendra (sync)
Watch
Fresh inflow 34 by 11:40, below ~40Check Meta delivery and account status with Saubhagya; compare with Kishor's 11 AM count
Saubhagya · Kishor
Watch
Lead → opportunity 6 so far vs 15–20Push second calls on Neutral Intent leads (11 open)
Aman
Watch
7 callbacks overdue past the 4-day windowCall today or move to Negative with a reason code